Tuesday 29th of October 2013
9.00 – 11.00 AM
FABBRICA DEL VAPORE
Sala Corridoio
The Local Public Transport is an indispensable resource for the city, but it is increasingly subject to harsh attacks by advertising aimed to denigrate its use. As if that were not enough, most of the Italian population continues to consider buses, trams, subways and trains as an unattractive alternative compared to the car. To increase the use of the Local Public Transport is therefore necessary to re-launch its image to make it fresh and sparkling, in a word, sexy.
Moderators:
Massimo Cirri, radio host of Caterpillar, Radio2 Rai
Gianni Scarfone, General Manager of ATB Bergamo and member of UITP Commission Marketing and Product Development.
Introduction:
Simone Tornabene, Head of Digital Cemit DS
Speeches:
Blanka Brozova, Project Manager of ROPID - Prague, Czech Republic.
Sylvie Cappaert-Blondelle, Communication Director of UITP
Luigi Contestabile, Head of Sustainability of Trenitalia
Koen De Broeck, Mobility and Development Manager of De Lijn - Belgium
Guido Del Gobbo, Head of VRM Bombardier
Sergio Massari, Head of Marketing of ATM Milano
Alessandra Mennella, President of the Association Napoli Città Intelligente
Robert Sahlberg, Business Developing Manager Karlstadsbuss - Sweden
Valeria Teti, Head of Marketing and Communication ANM Naples
Proto Tilocca, Marketing Planning Manager CTM Cagliari
